Co-designing Clarity for Early-Stage Startups

Do you know that 90% of startups fail?

(Source: Growth List, 2024) And it’s rarely because the idea was bad.


EdenTouch CoLab helps early-stage startups move from uncertainty to clarity — so your product or service truly resonates with users.


Is this you?

- I don’t know how to start or structure my idea...

- My startup has momentum, but everything still feels messy...

- Users keep dropping off — and I'm not sure why...

- My service is good — but the experience feels off...


Stop adding features — start adding clarity.
We’ll help you build with clarity — so you don’t become part of the 90% that fizzle out. Learn practical strategies to help your startup grow with purpose, flow better, and truly stand out.

Fix the Friction - Unlock your Flow!

Co-design your service experience with clarity, strategy, and insight — for early-stage startups ready to stop guessing and start growing

Work With me

What Happens When You Work With Me?

In our first first 1:1 90 minutes session, you’ll walk away with:

• A crystal-clear understanding of your project

• Insight into key user journey disruptions

• And a focused action plan to swiftly address critical areas of your business


Then we roll up our sleeves and design clarity—together.

Our Clarity Framework: From Idea to impact

Introducing the EdenTouch Clarity System™: A transformative 4-step framework crafted from real-world founder experiences and expert insights. Together, we’ll map your user journey, identify obstacles, and co-design an intuitive experience that captivates users.

No guessing.


No bloated “strategy.”


Just clear steps, better flow, and a product your users want to stay for.

At the end of our time together, you'll walk away with:

• A visual map of your service and user flow

• Messaging and positioning rooted in what users actually need

• A test-ready roadmap you can use immediately

• And most of all—a renewed mindset equipped with confidence and clarity to tackle your business and future challenges with determination and focus.


Let’s get your product working like it was always meant to.

TESTIMONIALS

What others are saying

Loved the clarity sprint

We were losing users and had no idea why. The Clarity Sprint showed us exactly what to fix. Now, retention is up and the team finally feels aligned.

- Claire

It eventually made sense!

James helped me clarify what users actually wanted through JTBD exercises and visual mapping. I never felt like I was being “coached” — it felt like we were designing a real experience together.

I now have a clear path, my MVP makes sense, and I’m not building in the dark anymore.

- Jimmy

, First-Time Founder

Highly recommend

Our team was stuck reacting to problems. The co-design process gave us focus and structure. Everything flows smoother now.

- Lena