MEET THE FOUNDER & CEO

Hey, I'm James!

A User Experience specialist and licensed IBM Enterprise Design Thinking Co-Creator. Over the years, I’ve supported early-stage founders in transforming scattered ideas into user-centered strategies through co-design, clarity coaching, and deep listening.

Why EdenTouch CoLab?

I created EdenTouch CoLab to support startup founders who have vision, drive, and heart but feel stuck in making their service or product truly resonate with users.

Why Do I Do This?

Because I’ve been there. I know what it’s like to have a great idea but no clear path forward. My journey has taught me the importance of clarity and user-centric design.


So I built what I wish I had...

A Clarity-First Framework: To help early-stage teams move from friction to flow.

User Understanding Through JTBD Insights: To ensure your product meets real needs.

Designing and Testing Simple Service Journeys: That truly work and delight users.

Want to co-create clarity with us?

Join the EdenTouch Clarity Circle — a free space for founders who want to simplify their service, sharpen their user experience, and grow with confidence.

FAQS

Do I need to have a product already to work with you?

Not at all. We work with both idea-stage and product-stage founders. Whether you’re refining an MVP or starting from scratch, we’ll co-design a clear service flow that supports your users and your vision.

What if I don’t have a tech or UX background?

You don’t need one. Our process is made to be collaborative and easy to follow. We guide you step-by-step using visual tools like journey maps, templates, and real examples — so you always know what we’re building and why.

How is this different from typical UX consulting or coaching?

We don’t drop a report and walk away. We co-design your service experience with you — so it actually fits your users, your product, and your team. It’s clarity, not just consulting.